How to Hire an SEO Expert? 10 Questions You Need to Ask
June 20, 2022
Search engine optimization (SEO) is the process of increasing website visibility on search engines like Google, Bing and Yahoo. This visibility is measured by different metrics, such as keywords, backlinks, visitor locations and more. Improving your SEO can lead to more visitors seeing your website, which in turn could lead to more people clicking on your site or visiting it directly through a link in another site. It can also help you get better placement in search results. A successful SEO strategy depends on many factors: keywords, page speed, images and backlinks are just some of them. If you are reading this article, you probably want to hire an expert who can do that for you. However, with so many websites out there that offer services as PR professionals who specialize in these fields – how do you know which one is right for you? Here are 10 questions that will help you know if they’re the right fit for your business:
What does your SEO strategy look like?
Find out exactly what the SEO specialist you are hiring does for clients, and if it fits with your business model. If you have a retail shop and sell physical products, you might not have to have a top spot on Google at all. However, if you are a service-based business or a B2B brand, you should have a high organic rank. If a PR professional says that your website will be placed on the first page for at least one keyword, try to ask them to define the keyword that will put you there! If you need to be on the first page for multiple keywords, they should be able to provide you with the list of keywords they will be targeting. The same goes if they are going to build backlinks. Don’t let them be vague about it.
How do you build backlinks?
Backlinks are the links that point back to your website. They can come either from other websites or from within your own website. While backlinks are very important for SEO, not all links are created equal. Some backlinks are more valuable than others. Before hiring, ask your potential SEO expert how they will build backlinks to your website. You want to know if they are going to use white hat or black hat techniques. Black hat techniques are against Google’s terms of service. White hat techniques are all the things that you’d expect an SEO expert to do. Let’s say you own a bakery and you want more people to find your website. You can hire an SEO expert to write a blog post about baking cupcakes and then link back to your website from the article. This is a white hat backlink and will help your website rank higher in search engines.
Are you certified in SEO?
Being certified in SEO is like having an official stamp of approval that you are a legitimate SEO expert. It means you passed a certain test and meet specific criteria. In most cases, it is much safer to hire someone who is certified in SEO rather than someone who isn’t. While most people who provide SEO services are good at what they do, there are always exceptions. Some people may look like they know what they’re doing, but they actually don’t. You should avoid these people like the plague if you can. You never know if they are doing something against Google’s terms of service. You also don’t know if they are doing something that is not going to help you rank higher on search engines. With a certified SEO expert, you can rest assured that you are getting the best possible service for your business.
How do you build organic traffic?
If you have ever heard of the term “organic traffic,” you know it has something to do with SEO. But what, exactly, does it mean? It means that visitors are going to your website on their own accord, without clicking on any paid advertisements. It means that you are generating enough traffic to your website that people would want to keep coming back because they find what you offer to be really useful. If you ask an SEO expert how they build organic traffic to your website, they should be able to tell you what steps they take. They should also be able to tell you how much time it will take to build up your website’s traffic. If they have experience in the field, they should be able to give you a pretty accurate time frame.
Do you keep up with Google Algorithm updates?
The Google Algorithm is what makes Google the king of search engines. It is the system that determines which websites show up in what order for any given search term. If you are an SEO expert, one of the things that you should be doing is keeping up with the algorithm updates. You want to make sure that your clients’ websites don’t get penalized because they didn’t know about the update. If you hire a PR professional or SEO expert who knows what they are doing, they will know when the algorithm updates and how to prevent it. You want to know if they are keeping up with algorithm updates. If they say they don’t know anything about it, that’s a red flag.
What is your process for content marketing?
Content marketing is the process of creating and sharing content with your audience. The goal of content marketing is to create content that is so helpful that readers feel compelled to share it with their friends, family and co-workers. This brings more traffic to your website, which leads to more conversions, more sales and more revenue for your business. The content can be in the form of blog posts, podcasts and even videos. If you decide to hire an SEO expert for your website, you want to make sure that they have a process for content marketing. You don’t want someone who is going to create a post and then just let it sit there and do nothing. You want someone who is going to promote their blog posts.
What is a good guest post strategy?
A guest post is a blog post that is written by someone other than you. They are usually published on another person’s blog. If you want your blog posts to bring in more traffic, you can hire an SEO expert to write a guest post for you so that their post can be published on your blog. This is called a guest post. Some businesses might turn down your guest blog post, or they might charge you if you want your post to be published on their website. You may want to hire an SEO expert to create a guest post for you. They can then help you publish it on another website. If you want to do this, make sure that you hire an SEO expert who has experience with a good guest post strategy. There are many ways to implement a good guest post strategy, so ask about it when you interview SEO experts.
What is a good PPC ad strategy?
Pay-per-click advertising, better known as PPC ads, are advertisements that you pay for on search engines like Google. These ads show up at the top of the search results, above organic results. Clicking on PPC ads will take the user directly to your website, while organic results might send them to a different page within your website. You might want to hire an SEO expert to create a PPC ad strategy for your website. If you do, make sure that you ask them how they plan on doing it. These are just some of the questions you need to ask during the hiring process. You want to make sure that the SEO expert you are going to hire is right for your business. You want to hire someone who can help you improve your website traffic.