Email Marketing Battle: Constant Contact vs. MailChimp

In email marketing, one thing is essential. You need to have the right email marketing provider to achieve your business goals. In this post, we discuss the difference and similarity between Constant Contact and MailChimp. As two of the most prominent and most recognizable email marketing services, these offer the exceptional approach and professional handling of emails. Your email marketing will become easier when you know the benefits of both services. So, let’s dive in.

Template Options

Both services offer great templates as part of their services. Constant Contact provides easy-to-use templates and design features. You can choose a template from the integrated tools like MINDBODY, Shopify, Eventbrite, and survey tools. There are many templates and designs to choose from, and some will ideally suit your brand.

On the other hand, we have MailChimp with user-friendly design features. These are more polished and more attractive than Constant Contact’s designs, and these can be used for attaching your own content to correspond to your brand. Overall, both services offer great templates, while MailChimp has a slight advantage when it comes to brand recognition and company presentation in a specific manner.

Email Automation

MailChimp goes one step further when it comes to email automation and offers more tools at a better price. They have welcome emails, post-purchase emails, abandoned basket emails, retargeting emails, re-engagement emails, and nurturing workflow. All of these come with the Email Plus Plan that starts at $45 a month.

On the other side, Constant Contact’s automation is pricier and does not offer similar features. However, you can ensure that your audience is covered correctly. The service will welcome new clients by sending targeted welcome emails. It will also nurture leads by targeting clients most adequately according to their interaction with your emails. Automation also allows you to stay in contact with suitable contacts. All these features make your business more organized and more stable.

A/B Testing

You can carry out A/b tests with both services. However, with Constant Contact, you can only make tests on your subject line. This does not allow you to have multiple types of tests and variations of your campaign. MailChimp is better in this subject, and it allows up to three variations of the same campaign. You can also select how many people will get the test versions.

List Management and Segmentation

When it comes to managing your lists, it seems that Constant Contact has better possibilities and advantages. You can have different lists and put tags on your subscribers. You can also filter your contacts by email lists, subscription status, and manual search. There is also an option to set custom notes to your contacts when you want to save some important information about them.

If we consider the MailChimp options, we can see some excellent features as well. The service puts a lot of attention on tags, and you can use tags to select your audience correctly. From the first and last name to the birthday and promo subscriptions, you can organize groups and have a clear view when you manage the lists.

Images

Uploading and selecting images are two essential subjects for the two platforms. You need to have the best images at hand when you need them, and in this segment, the winner is MailChimp.

With MailChimp, you can upload an unlimited number of images and use them in your campaigns. At the same time, you can import them straight from Instagram, Giphy, or URL.

When you select the images with Constant Contact, you need to use a different interface. Constant Contact’s stock image gallery can search for good photos, or you can upload an image from your computer, social account, or phone.

Analytics

We all know how important analytics is in today’s marketing. If you do not have the right metrics for analyzing success, you can close your business immediately. For these reasons, we speak about the analytics parameters of Constant Contact and MailChimp.

Constant Contact has simple but limited analytics tools. You can track opens, clicks, and revenue from the campaigns, but sometimes, the metrics are not easy to understand. With Constant Contact, you can also compare open rates between mobile and desktop results.

Analytics with MailChimp is much easier and simple to understand. You can track opens and clicks of your emails, and there is also an option to see the industry averages so that you can compare them to your business competitors. You will see how many emails were opened, how many were delivered, what percentage clicked on the email, and how much revenue you generated.

All these analytics results are available on MailChimp, which is why we can tell that this service has leadership in this battle.

Resources

MailChimp’s large email marketing resources page can give your insights about the most effective ideas for your business. The page offers the top subjects about starting and growing an online business. It also gives you knowledge about different marketing tactics that you can apply in your daily actions. MailChimp’s resource page is versatile and much more resourceful than the opponent’s page.

Constant Contact has a help and support center where you can find out more about email marketing. However, the page consists of a simple list of tutorials on how to manage the emails and prepare them and organize them accordingly. There are no pages that speak about email marketing or business leadership in general. In this manner, we can say that MailChimp is much more organized to help the audience build the exact brand.

Summary

As you can see, MailChimp is better in some factors, while Constant Contact has a better position in other areas. You should know what factors and areas of your business are the most important to create a solid foundation for your email marketing. MailChimp and Constant Contact are two leading email marketing platforms, which is why people recognize them as the best options for their business solutions.

Choose which platform appeals more to you and build an email marketing campaign that will bring results. With the services like MailChimp and Constant Contact, it is all easier.